The Router Store – UK IoT Hardware, Antenna & SIM Supplier
The Router Store is a UK-based specialist supplier of industrial IoT routers, cellular antennas and IoT SIM cards, serving engineers, installers, system integrators and infrastructure operators across the UK.
Launching on 2 March 2026 at routerstore.com, The Router Store is the new trading name for the well-established 3G Router Store (3grouterstore.co.uk). The name has changed to reflect the reality of what the business now delivers. The experience, people and engineering approach remain the same.
About The Router Store
The Router Store supplies professional-grade connectivity hardware and services for real-world IoT and M2M deployments. It focuses exclusively on equipment and connectivity that is suitable for unattended, long-life installations, not consumer or prosumer devices.
The business is UK-operated, UK-stocked, and UK-supported. Customers typically come to The Router Store when reliability matters, when deployments are complex, or when generic online retailers have failed to deliver workable solutions.
Core focus areas include:
- Industrial 4G and 5G routers and gateways
- Cellular antennas and RF infrastructure
- IoT SIM cards, including roaming and private IP solutions
- Secure remote access and edge connectivity design
The Router Store supports projects from single-site installations through to national rollouts.
From 3G Router Store to The Router Store
The business originally launched as 3G Router Store, during the early growth phase of cellular M2M in the UK. At that time, 3G was the dominant technology and there were very few specialist suppliers that understood industrial cellular connectivity.
The company was originally set up by Westlake Connect Ltd and Nick Appleby, building on more than two decades of experience in communications, networking and infrastructure delivery.
In 2020, the operation was brought under the umbrella of Millbeck Communications, giving it access to wider engineering resources, operational scale and long-term infrastructure expertise.
Since then, the business has grown far beyond its original name:
- 3G became 4G, then 5G
- Single-network SIMs evolved into roaming and multi-network IoT SIMs
- Basic routers were replaced by hardened edge gateways with VPNs, firewalls and remote management
- Customer base expanded from ad-hoc installs to mission-critical infrastructure
The move to The Router Store brand formalises that evolution.
Teltonika Networks Partnership
The Router Store is a long-standing UK distributor and partner of Teltonika Networks, one of the world’s leading manufacturers of industrial cellular networking equipment.
Teltonika hardware is selected because it is engineered for longevity, consistency and field reliability, not because it is fashionable or consumer-friendly.
The Router Store stocks and supports a wide range of Teltonika equipment, including:
- RUT Series industrial 4G routers (RUT200, RUT240, RUT241, RUT956, RUT951, RUT906)
- RUTX Series high-performance routers (RUTX11, RUTX12, RUTX14, RUTX50 5G)
- TRB Gateways for embedded and industrial applications
- TCR102 and related enterprise cellular solutions
Customers frequently search for terms such as Teltonika distributor UK, Teltonika RUT956 supplier or RUTX50 5G router UK. The Router Store exists specifically to serve those requirements with stock, knowledge and after-sales support.
Products & Services
Industrial Routers & Gateways
The Router Store is an established industrial 4G and 5G router supplier in the UK, specialising in equipment designed for continuous operation in challenging environments.
Use cases include:
- CCTV and remote surveillance
- Building management systems (BMS)
- EV charging infrastructure
- Energy generation and storage sites
- Temporary works and construction
- Retail and branch connectivity
Routers are supplied with practical configuration advice, including SIM selection, failover design, VPN access and antenna strategy.
IoT Antennas & RF Solutions
Cellular performance is dictated as much by antenna design as by the router itself. The Router Store supplies cellular antennas for IoT and CCTV, with a focus on correct RF behaviour rather than marketing claims.
Supported antenna categories include:
- Omnidirectional and directional cellular antennas
- 2×2 and 4×4 MIMO antenna systems
- Rooftop, pole-mount, cabinet and indoor antennas
- Low-loss cabling and RF accessories
Antenna guidance is based on real installations, not theoretical gain figures. This is particularly important for fringe coverage, rural sites and urban RF-dense environments.
IoT SIM Cards & Connectivity
The Router Store also supplies IoT SIM cards in the UK, designed specifically for devices rather than handsets.
Connectivity options include:
- UK multi-network roaming SIMs
- Roaming IoT SIMs for cross-border deployments
- Private IP SIMs with VPN-based access
- Fixed and dynamic IP options depending on application
- Low, medium and high data profiles
SIMs are selected to match the hardware and the application. This avoids common issues around NAT behaviour, inbound access, roaming instability and unexpected billing.
Sectors Served
The Router Store supports a wide range of infrastructure-led sectors, including:
- Energy – solar, wind, BESS, substations and monitoring
- EV Charging – public and private charge point connectivity
- CCTV & Security – remote and temporary surveillance deployments
- Buildings & BMS – HVAC, access control and monitoring
- Transport & Infrastructure – roadside, depots and remote assets
- Retail & Temporary Sites – pop-ups, events and rapid deployment
These are environments where downtime is visible and failure has consequences.
Why Choose The Router Store
The Router Store is not competing with online marketplaces or consumer electronics retailers. Its value is in specialism.
Key differentiators include:
- Engineering-led advice rather than sales scripting
- Industrial-grade hardware only
- Honest guidance on antenna performance and limitations
- IoT SIMs that are designed for devices, not phones
- UK stock, UK support and long-term continuity
- Backed by real operational experience through Millbeck
Customers typically come back because the solution works and stays working.
FAQs
Is The Router Store the same as 3G Router Store?
Yes. The Router Store is the new trading name for 3G Router Store. The business, team and expertise remain the same.
Who owns The Router Store?
The business was originally set up by Westlake Connect Ltd and Nick Appleby, and has operated under the Millbeck Communications umbrella since 2020.
Does The Router Store supply Teltonika routers?
Yes. The Router Store is a long-standing UK supplier of Teltonika industrial routers, gateways and 5G equipment.
Does The Router Store provide IoT SIM cards?
Yes. IoT SIMs are supplied alongside hardware, including roaming and private IP options suitable for secure deployments.
When does routerstore.com launch?
The new Router Store domain launches on 2 March 2026.
Contact & Links
- Website: routerstore.com (launching 2 March 2026)
- Existing site: 3grouterstore.co.uk
- Location: United Kingdom
- Vendor profile: IoTPortal
- TRUSTPILOT Reviews